Responsibilities

• Own ClickUp's organic acquisition strategy across Google Search, LLMs, communities, review platforms, and emerging discovery surfaces, evolving it for an agentic and LLM-first landscape.
• Build AI-powered workflows and agents to automate everything from content creation to complex analytical assessments, championing experimentation and AI-first ways of working.
• Build and manage strategic external partnerships (AI platforms, review ecosystems, third-party publishers) and guide internal teams across Reddit, G2, YouTube, etc. to maximize ClickUp's organic presence.
• Partner closely with Engineering, Performance Marketing, Content, Product Marketing, and Analytics as a deeply cross-functional leader who also executes.
• Lead ClickUp's technical SEO oversight, including site architecture, structured data, and international SEO.
• Develop measurement frameworks and use data to prioritize initiatives, identify growth opportunities, and communicate performance to executive leadership.
• Act as the organic growth product owner for web engineering priorities: scoping technical projects, defining requirements, and owning the SEO roadmap alongside the web platform team
• Own oversight of the content portfolio: defining scalable strategies across editorial, programmatic, localization, and product-led experiences while managing pruning, consolidation, and quality governance at scale.

Requirements

• 8+ years in SEO or organic growth at scale, including 3+ years in a leadership role (B2B SaaS preferred)
• Exceptional analytical skills with the ability to separate signal from noise, question assumptions, connect findings to business impact, and communicate recommendations with confidence and candor.
• Deep understanding of AI-powered search experiences and LLMs, with hands-on experience measuring AI visibility, citations, and LLM referral traffic using tools like Peec, AirOps, Profound, or Scrunch.
• Demonstrated experience building AI-powered workflows to automate processes, improve decision-making, and increase team leverage.
• Experience managing direct reports and building small, high-output teams that punch above their weight.
• Track record of building custom measurement and attribution frameworks, including dashboards and reporting (Hex, Looker Studio), particularly in emerging channels (like AEO) where standardized methodology doesn't exist yet.
• Deep expertise in technical SEO, information architecture, content strategy, and on-site optimization.
• Low ego, high candor, and a bias toward action. You'd rather ship an imperfect experiment than wait for perfect data.

Preferred

• Background in or exposure to CRO, particularly where organic acquisition and on-site conversion intersect.
• Experience leading international SEO and localization strategies.
• Deep technical understanding of how LLMs work end-to-end: from query interpretation to retrieval to output generation, and how that knowledge informs optimization strategy
• Experience architecting multi-property domain strategies to expand organic reach beyond a core brand site.
• Experience building and deploying AI agents, working with MCPs, and an obsession with automating as much of the workflow as possible to multiply output.