Responsibilities

• Develop and execute local SEO strategies for small business and nonprofit clients
• Set up, optimize, and manage Google Business Profiles across single and multi-location businesses
• Conduct technical SEO audits and implement on-page optimizations (title tags, meta descriptions, header structure, schema markup, internal linking)
• Set up and manage Google Search Console; monitor search performance and identify opportunities
• Audit and improve website elements that affect visibility and conversion — site speed, mobile responsiveness, calls-to-action, and user experience
• Manage online directory listings and ensure consistent NAP (Name, Address, Phone) across platforms
• Track SEO performance metrics and provide clear reporting to the team and clients
• Deliver Google Business Profile optimization, local SEO, website quick wins, and directory management for up to 15 small businesses over 16 weeks
• Work within a structured 4-phase delivery model alongside the Program Lead
• Support baseline and post-engagement auditing to document measurable improvements

Requirements

• Demonstrated experience with Google Business Profile setup and optimization (required)
• Working knowledge of local SEO best practices, keyword research, and on-page optimization
• Comfortable navigating website CMS platforms (WordPress, Squarespace, Wix, Shopify)
• Experience with Google Search Console and Google Analytics (GA4 preferred)
• Ability to manage multiple client accounts simultaneously and work independently
• Strong communication skills — you’ll occasionally interact with clients and need to explain technical concepts clearly
• Familiarity with Detroit’s small business landscape is a strong plus

Preferred

• Experience with schema markup implementation
• Familiarity with tools like Screaming Frog, Ahrefs, SEMrush, or Moz
• Experience working with nonprofit or mission-driven organizations
• Google certifications (Analytics, Search Ads)

Benefits

• Ongoing work with a growing consultancy — this is not a one-off gig
• A collaborative team with deep digital marketing expertise across paid, organic, and strategy
• Meaningful work helping Detroit small businesses and mission-driven organizations grow
• Flexibility to manage your own schedule around deliverables and deadlines
• Opportunity to grow with Impact Firm as we scale our client base