Responsibilities

• SEO, AI Search & Website Optimization
• - Conduct comprehensive technical, on-page, content, and competitive SEO audits across Aristotle and PredictIt web properties, then develop prioritized roadmaps for improvement.
• - Analyze crawlability, indexation, site health, and technical performance, surfacing issues and opportunities involving redirects, canonicals, robots.txt, sitemaps, structured data, Core Web Vitals, internal linking, and site architecture.
• - Conduct keyword research and organize findings into prioritized recommendations aligned with PredictIt’s consumer audience and Aristotle’s B2B products, industries, and buyers.
• - Complete competitive keyword and content-gap analyses and identify opportunities to improve rankings, traffic, authority, and conversion performance.
• - Perform content inventories and audits to identify gaps, duplication, outdated material, and structural improvements.
• - Lead on-page SEO across titles, meta descriptions, headings, schema, internal linking, and content optimization.
• - Develop and manage a strategy for visibility in AI-powered search and large language models, including monitoring how Aristotle, PredictIt, their products, and relevant topics appear in AI-generated results.
• - Recommend content and technical improvements that strengthen both traditional search performance and visibility across emerging answer engines and AI search platforms.
• - Collaborate with marketing, content, product, and development teams to implement recommendations and validate results.

Requirements

• 3+ years of hands-on experience across SEO, digital analytics, and paid digital marketing.
• Bachelor’s degree in marketing, communications, analytics, business, or a related field, or an equivalent combination of education and professional experience.
• Demonstrated technical SEO capability, including investigating crawlability, indexing, and site-health issues on medium to large websites involving canonicals, redirects, robots.txt, sitemaps, structured data, and Core Web Vitals.
• Experience conducting comprehensive SEO audits and converting findings into prioritized, actionable plans.
• Strong working knowledge of SEO auditing, research, and analytics tools such as Google Search Console, BrightEdge, Semrush, Ahrefs, Screaming Frog, or similar platforms.
• Demonstrated experience directly building and managing paid search, paid social, programmatic, display, video, or CTV campaigns with meaningful budget responsibility.
• Hands-on experience with Google Ads, Meta Ads Manager, and at least several additional platforms such as TikTok Ads Manager, LinkedIn Campaign Manager, X Ads Manager, a programmatic demand-side platform, or a CTV partner.
• Strong working knowledge of Google Analytics 4, including events, conversions, audiences, acquisition reporting, and attribution concepts.
• Working knowledge of Google Tag Manager, marketing pixels, event tracking, and data-quality validation.
• Ability to analyze performance across channels and translate data into budget, targeting, content, and campaign recommendations.

Preferred

• Experience marketing both B2C and B2B products or services.
• Experience with AI search, LLM visibility, generative engine optimization, answer-engine optimization, or emerging AI-search measurement tools.
• Experience with HTML and the ability to review or make basic website and tracking updates.
• Knowledge of A/B testing, audience segmentation, landing-page optimization, and conversion-rate optimization.
• Experience validating tracking consistency and data flow across platforms and supporting data-quality reviews in GA4, Google Tag Manager, advertising platforms, and related tools.
• Familiarity with CRM, marketing-automation, dashboard, or business-intelligence platforms.
• Familiarity with graphic-design or video-editing tools such as Canva or Adobe Creative Cloud.
• Experience managing agencies, media partners, freelancers, or other external vendors.
• Experience working in politics, financial services, gaming, prediction markets, identity technology, compliance, or another regulated or policy-sensitive industry.
• Understanding of accessibility, privacy, consent management, and advertising-compliance standards.

Benefits

• All positions are Full-Time, with competitive compensation, medical benefits, paid vacation, 401k plan and stock options. Casual dress code and a non-corporate atmosphere make this a fun place to work and learn in a team environment. Please visit our website at www.aristotle.com.