Responsibilities

• SEO & Content Optimization: Conduct keyword research to identify growth opportunities and guide content strategy.
• Perform regular On-Page SEO audits (meta tags, headers, internal linking, and image alt-text).
• Monitor site health and "soft" technical SEO issues using tools like Google Search Console and Semrush/Ahrefs (e.g., fixing 404s, redirect chains, and sitemap errors).
• Track, analyze, and report on organic traffic performance and keyword rankings.
• Local SEO & Listing Management: Own the Google Business Profile (GBP) strategy: regularly update photos, posts, and business hours.
• Monitor and manage online reputation by responding to reviews and ensuring NAP (Name, Address, Phone) consistency across the web.
• Manage third-party listing aggregators (e.g., Yext, BrightLocal) to ensure local data accuracy.
• "Soft" Web Management: Execute website updates within the CMS (WordPress, Webflow, etc.), including landing page creation and blog formatting.
• Communicate with the technical dev team for complex backend issues while handling "front-of-glass" fixes (basic HTML/CSS adjustments) independently.
• Ensure all web content follows brand guidelines and UX best practices.

Requirements

• Experience: 3+ years in SEO or Digital Marketing.
• Search Tools: Proficiency with Google Search Console, Google Analytics 4 (GA4), and SEO platforms (Ahrefs, Semrush, or Moz).
• Local SEO Mastery: Proven track record of managing multi-location Google Business Profiles.
• CMS Familiarity: Experience managing content in various CMS’s. Basic knowledge of HTML/CSS is a major plus but not required.
• Analytical Mindset: Ability to turn raw data into actionable insights for the broader marketing team.
• Communication: Strong writing skills for both SEO copywriting and professional review responses.

Preferred

• Basic knowledge of HTML/CSS is a major plus but not required.