Responsibilities

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies
• Collaborate with the SEO team to optimize content and complete any special projects.
• Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
• Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Stay up to date on the latest developments, trends, and data around the future of higher education.
• Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Requirements

• 2+ years of experience in copywriting and editing
• Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
• Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
• Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Exceptional research skills and ability to absorb complex topics and produce targeted content
• Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content.
• Strong collaboration skills
• Superior attention to detail and a stickler for accurate grammar
• Ability to multitask and meet tight deadlines
• Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards.
• Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
• Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Preferred

• Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Benefits

• Health, dental, and vision insurance, base plans 100% employer paid
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match