Responsibilities

• Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages and more.
• Leverage generative AI tools to assist in content generation, ideation and optimization while maintaining strong editorial oversight, factual accuracy and brand consistency.
• Verify product information against vendor-provided materials, technical documentation and internal resources to ensure factual accuracy and consistency.
• Conduct keyword research and apply SEO best practices to improve organic visibility, traffic and customer engagement.
• Update and maintain product descriptions, technical specifications and related content to ensure accuracy, consistency and completeness.
• Apply ecommerce SEO best practices, including keyword integration, content hierarchy, internal linking awareness and search-focused formatting.
• Collaborate with SEO and cross-functional teams to refine and optimize content based on search trends, product priorities and performance insights.
• Ensure proper formatting, tone, voice and style across all content types while adhering to internal editorial standards and workflows.
• Assist in developing scalable content strategies that improve the customer experience and support digital growth initiatives.
• Stay up to date with SEO, ecommerce content and AI-assisted writing trends to ensure content remains current and effective.

Requirements

• Bachelor’s degree in Marketing, Communications, English or a related field preferred but not required. Strong music/gear background is a plus.
• Proven experience in SEO writing, editorial content creation or ecommerce content development.
• Familiarity with generative AI tools for content creation (e.g., OpenAI ChatGPT, Copy.ai, Jasper) and the ability to responsibly integrate AI-assisted workflows with human editorial judgment.
• Strong understanding of on-page SEO, keyword research and search engine best practices.
• Comfortable working with technical product specifications, structured product data and detail-oriented ecommerce content.
• Excellent writing, editing and proofreading skills with exceptional attention to detail.
• Ability to write clearly and authentically for musicians, creators and audio professionals across a wide range of product categories.
• Familiarity with editorial style guides and structured content processes; AP Style familiarity preferred.
• Ability to work independently and collaboratively while managing multiple priorities and deadlines.
• Passion for music gear, instruments, recording, live sound or music technology strongly preferred.

Preferred

• Strong music/gear background is a plus.

Benefits

• For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.