Responsibilities

• Own keyword strategy across multiple client accounts — conduct keyword research, build keyword briefs, assign target keywords to all content, and ensure every piece is optimized before it publishes
• Implement on-page SEO directly: meta titles and descriptions, header structure (H1-H3), URL slugs, image alt text, internal linking, and schema markup
• Conduct and oversee technical SEO audits — diagnose and resolve issues related to site speed, crawlability, indexing, Core Web Vitals, and site architecture in partnership with our development team
• Implement schema markup across client sites — FAQ, HowTo, LocalBusiness, and other structured data types relevant to client industries
• Own the Yoast SEO optimization workflow — ensure every published piece meets technical on-page standards before delivery
• Produce monthly performance reports covering keyword rankings, organic traffic trends, and content performance — translate data into actionable strategy recommendations
• Optimize landing pages and core site copy for search performance and conversion
• Build and maintain per-client Claude Projects — organize brand voice guides, keyword strategies, audience personas, historical samples, and Client Learnings documents into structured knowledge bases
• Write and refine custom Claude instructions per client that embed brand strategy, SEO requirements, audience context, and quality standards into every piece produced
• Conduct research as the first phase of every assignment — use Claude to synthesize competitive landscape, audience questions, trending angles, and supporting data before production begins