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Sotheby's Institute of Art

SEO Content Specialist

New York City, NY (On-site)

$60K/yr – $67K/yrIntern/New Grad1+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end SEO content and measurement workflow for Sotheby’s Luxury Division, driving keyword tracking, content optimization, and performance reporting in collaboration with the content team.

  • Own keyword tracking and analysis for luxury categories.
  • Support dashboards and monthly performance updates for stakeholders.
  • Translate analytics into actionable SEO improvements and content guidance.

Job Description

Responsibilities

  • Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush.
  • Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance.
  • Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
  • Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
  • Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
  • Conduct competitive analysis to identify trends and opportunities within the luxury market.
  • Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
  • Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.

Requirements

  • 1-2 years as an of experience in copywriting, SEO copywriting, or a related role OR you have 1-2 years as an intern in marketing or content writing.
  • You have a passion for the luxury industry and an understanding of its dynamics and trends.
  • You are data-driven, detail-oriented, and skilled at translating analytics into actionable insights.
  • You are an effective communicator with strong organizational skills and the ability to prioritize tasks.
  • You thrive in a fast-paced environment and are proactive, adaptable, and collaborative.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
  • Proven ability to write compelling, optimized content for digital platforms.
  • Basic knowledge of content management systems (CMS) and a willingness to deepen your expertise.
  • Familiarity with AI-driven content tools and their applications in SEO.

Benefits

  • discretionary bonus, as well as a competitive benefits package.
Sotheby's Institute of Art logo

Sotheby's Institute of Art

4.0 Glassdoor

Since 1969, Sotheby's Institute of Art has pioneered the education of art and business. With campuses in London and New York, Sotheby’s Institute puts you at the center of the international art world. Now accepting applications for Master’s degree programs—Art Business, Contemporary Art, Fine and Decorative Art and Design, and others—starting Fall 2018. For connoisseurs, art world professionals, and lifelong learners, there are online courses, semester-long programs, and summer classes that cover a myriad of art business and art history topics.

Founded in 1969
New York, New York, USA
337 employees (49 in marketing)
www.sothebysinstitute.com
0% recommend to a friend

Salaries

Posted range

$60K/yr – $67K/yr

Taken straight from the job posting.

SEO median pay in the United States

$85K/yr

Most pay falls between $68K and $110K. Based on 1,753 salaries.

See all SEO salariesSee more SEO jobs
See all Sotheby's Institute of Art salaries

Marketing Team

Marketing Team Size
13 (4% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
104.8K
Monthly Google Ads Budget
$14K
Traffic Source Mix
Search
55.7%
Direct
33.7%
Referral
7.7%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~337
Sotheby's Institute of Art logo

SEO Content Specialist

Sotheby's Institute of Art · New York City, NY · On-site