SEO Content Associate Director

Chicago, IL (On-site)

$97K/yr – $140K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

SEO leadership across client escalations and relationship management, with a focus on educating brands about SEO value and driving site performance.

  • Cross-functional SEO leadership: manage client, partner agency, and internal teams to address performance and reliability challenges.
  • Process and capability growth: build resources and training to raise workflow efficiency and deliverable quality.
  • Strategy alignment: lead cross-agency collaboration and annual reviews to ensure SEO work ties to brand and business goals.

Job Description

Responsibilities

  • Point of escalation across assigned brands, creatively problem-solving to address client needs, questions, and site performance challenges with dependable solutions
  • Build trusting relationships with client, partner agency, and internal team counterparts, viewed as strategic SEO expert
  • Improve client understanding of SEO capability, value, process, dependencies, and obstacles to success by educating on SEO fundamentals, the channel’s role in the marketing mix, and how it contributes to brand goals
  • Demonstrate proactivity, take initiative, ownership, and accountability for the team’s work
  • Establish areas of focus, identify tactical knowledge gaps and create resources to drive efficiency of workflow and elevate deliverable quality
  • Foster a culture of transparency, comradery and accomplishment within their team
  • Monitor performance across key accounts and sites with ongoing reviews, drive adoption of tactical best-practice optimization, see opportunities to innovate
  • Facilitate cross-departmental collaboration by working with team members to craft holistic plans, optimizations, and reports
  • Contribute to business scoping, deliverable tracking, resource management, and other financial and operational business aspects
  • Lead annual reviews, hold career-centric 1:1s and Catch-Ups with Supervisors, supporting dialogue with Associates and Sr. Associates
  • Lead cross-agency collaboration and establish workflow processes with partner agencies and vendors on behalf of clients
  • Amplify impact through proactive case study and standard methodology documentation, actively contribute to SEO team goals
Publicis Health Media logo

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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