Responsibilities

• Execute the SEO/GEO strategy as directed by the SEO Manager — including on-page optimization, technical audits and maintenance, local listings, and content optimization across brand platforms.
• Conduct keyword research, competitor analysis, content gap analysis, and SERP evaluations using AI-assisted workflows; surface findings for strategic prioritization.
• Leverage AI tools to draft and optimize SEO copy, meta tags, and structured data aligned with target keywords and search intent.
• Execute link outreach and backlink acquisition strategies to improve domain authority and organic visibility.
• Collaborate with content and creative teams to ensure all published content — including CMS updates across brand and retail sites — follows SEO best practices.
• Stay current on algorithm updates, emerging SEO trends, and AI-driven search developments.
• Support the Marketing Analytics Manager in building and maintaining dashboards and reports across digital channels.
• Implement and maintain GA4 event tracking, UTM tagging, and Tag Manager configurations to ensure data accuracy.
• Monitor analytics across channels — using AI tools where applicable — to surface trends, anomalies, and actionable insights for stakeholders.
• Analyze competitive benchmarks, industry trends, and customer behavior to identify growth opportunities.

Requirements

• Bachelor's Degree in Marketing, Data Science, Communications, or a similar field preferred; equivalent relevant experience may be considered.
• 1–2+ years of hands-on experience in digital marketing with a focus on SEO and/or marketing analytics, with a genuine enthusiasm for emerging marketing technology and AI-driven innovation.
• Proficiency in SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Google Search Console) and analytics platforms (GA4, GTM, Looker Studio).
• Hands-on experience using AI tools (e.g., ChatGPT, Claude, Gemini) for content creation, research, and data analysis; proficient with Google Workspace and Excel.
• Google Analytics Certification preferred; Google Ads Measurement Certification is a plus.
• Experience building and maintaining marketing performance dashboards and reports.
• Familiarity with A/B testing concepts and tools, including native testing capabilities within advertising and web platforms.
• Working knowledge of HTML as it relates to on-page SEO (heading tags, meta tags, structured data, canonical tags).
• Strong communicator who can translate technical findings into clear insights for non-technical audiences.
• Detail-oriented and self-directed, with strong organizational skills and the ability to manage competing priorities across multiple stakeholders.

Preferred

• Google Analytics Certification preferred; Google Ads Measurement Certification is a plus.

Benefits

• Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike.
• In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability.
• We recognize and reward excellence, innovation, and loyalty.
• As such, we provide competitive salaries and a comprehensive benefits package.