Responsibilities

• Performance Dashboards : Develop and manage performance dashboards using Adobe, Excel, Google Analytics, Botify, Google Data Studio, Big Query, and Tableau to report on key performance indicators (KPIs).
• SEO Reporting and Automation : Build and automate complex SEO reports using tools such as Adobe, Excel, Botify, Smartsheet, Alteryx, Python, and SQL to drive SEO traffic growth.
• Data Analysis and Insights : Conduct in-depth analysis of SEO data to identify trends, opportunities, and areas for improvement. Provide actionable insights to enhance SEO strategies and drive traffic growth.
• Competitive Analysis : Build competitive analysis reports to discover opportunities for growing E-Commerce traffic and analyse SEO performance for large-scale websites with 1M+ monthly unique visitors.
• Ad Hoc Reporting and Projects : Manage and execute ad hoc reports and projects as needed, ensuring timely and accurate data analysis.
• Technical SEO Audits : Conduct technical SEO site and website architecture audits, including the management of no-index tags, redirects, robots.txt, CMS pages, and XML sitemaps to improve website performance. Strong experience in technical SEO auditing is required.
• Keyword and Traffic Monitoring : Track and monitor organic traffic trends, and Search Engine algorithm updates.
• SEO Admin Tool Management : Oversee the SEO Admin tool, including the management of automated interlinking, redirects, noindex tags, and content blocks.
• Technical Ticket Writing: Utilize strong communication and project management skills to interpret data into actionable tasks and write detailed Jira technical tickets. Collaborate effectively with cross-functional teams to ensure successful implementation of SEO strategies.
• Communication and Project Management : Utilize strong communication and project management skills to interpret data into actionable tasks and collaborate effectively with cross-functional teams.