SEO Analyst, iLawyer Marketing

San Diego, CA (Hybrid)

$50K/yr – $55K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Drive organic growth for law-firm clients by owning keyword research, on-page and technical SEO, and white-hat link-building outreach.

  • Growth: own keyword research and on-page optimization, plus technical audits and content recommendations.
  • Link-building: manage backlink outreach and relationship-building to secure high-quality placements.
  • Analytics: monitor GA4, track rankings, and use competitor and SERP insights to refine strategy.

Job Description

Responsibilities

  • Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic
  • Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
  • Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
  • Perform regular site audits to identify technical and content-related improvements
  • Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights
  • Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations
  • Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
  • Support link building efforts using 100% white-hat strategies, including outreach and relationship building
  • Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement
  • Deploy tactics to incrementally increase traffic numbers to client websites

Requirements

  • 1+ years of hands-on experience in SEO, preferably within a small to mid-sized marketing agency, or legal marketing environment
  • Foundational understanding of on-page, off-page, and technical SEO best practices
  • Ability to optimize websites and digital content to improve search visibility and user engagement
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
  • Proficient in Microsoft Office, specifically Excel
  • Experience using Google Analytics (GA4) to analyze performance and identify actionable insights
  • Working knowledge of high-quality link-building strategies, cultivating authoritative backlinks through strategic outreach and relationship-building efforts
  • Demonstrated mastery in backlink analysis and basic SEO auditing processes
  • Experience with local and video optimization preferred
  • PR experience preferred

Preferred

  • Experience with local and video optimization preferred
  • PR experience preferred

Benefits

  • Performance based bonuses to reward excellence
  • Medical, Dental, Vision, and Life Insurance
  • 401(k) matching to help you plan for your future
  • 6 weeks of paid parental leave for new parents
  • $2000 annual tuition reimbursement for continued education
  • Monthly data stipend to support your remote work environment
  • Paid Vacation and sick time off for work-life balance
  • 11 paid holidays to enjoy throughout the year
  • Paid days for a Cause to give back to your community
  • Paid birthday holiday to celebrate your special day

Marketing Team

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