Responsibilities

• Own optimization strategies across traditional search and LLM-driven surfaces: Google AI Overviews, ChatGPT, Perplexity, Bing Copilot. Target high-intent financial queries across mortgage, credit cards, personal loans, and insurance on all three properties.
• Build and maintain a GEO framework to monitor and improve how Military.com, Fastweb, and FinAid content is cited and surfaced in AI-generated financial responses.
• Develop content and entity strategies that improve LLM citation frequency through structured formats, authoritative sourcing, and clear data presentation.
• Run regular audits across all three properties and translate findings into prioritized engineering proposals covering crawlability, indexation, site architecture, and page speed.
• Advance structured data coverage with emphasis on financial content schema (FinancialProduct, LoanOrCredit, InsuranceAgency, FAQPage) that serves both search engines and LLMs.
• Manage llms.txt implementation and stay ahead of emerging standards governing AI crawler interaction with financial content.
• Collaborate with editorial team to drive the content strategy and best practices for SEO and GEO
• Provide SEO input on the formats that drive lead generation: rate tables, product comparison pages, offer landing pages, calculators, and editorial explainers.
• Develop guides, playbooks, and tooling that scale best practices across high-volume financial content production.
• Monitor organic performance via GA4, Search Console, Ahrefs, and SEMrush across Military.com, Fastweb, and Finaid

Requirements

• 3+ years of SEO experience, preferably in financial services, fintech, lead generation, or a similarly competitive content vertical
• Hands-on familiarity with GEO concepts and how LLMs ingest, rank, and cite web content
• Strong grasp of E-E-A-T principles and their practical application in financial publishing
• Proficiency with and reporting and market intelligence tools such as GA4, Search Console, GTM, Ahrefs, SEMrush
• Experience with LLM visibility tools (Profound, Otterly, or equivalent) or ability to build prompt-based monitoring workflows
• Solid Schema/structured data knowledge, including financial product markup types
• Ability to read HTML and basic JavaScript; comfort with server log analysis
• Strong analytical skills; Excel/Google Sheets required, SQL or Python a plus
• Working knowledge of compliance and disclosure considerations in financial content
• Cross-functional collaborator comfortable working with editorial, compliance, product, and engineering teams

Benefits

• Why work with us?