SEO & AI Search Specialist at IRA Financial | Sioux Falls, SD

IRA Financial

SEO & AI Search Specialist

Sioux Falls, SD (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize IRA Financial's organic growth through end-to-end SEO, AI-driven discovery (AEO/AIO), and content-led initiatives that connect technical SEO, content strategy, and cross-functional alignment to drive traffic, rankings, and conversions.

Lead technical, on-page, content, and off-page SEO to improve rankings, traffic, and conversions.
Advance AEO/AIO strategy to surface content in AI-driven search, answer engines, and featured snippets while coordinating with growth and sales teams.

Job Description

Responsibilities

Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
Create, edit, and optimize blog content to drive rankings, engagement, and conversions
Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
Own organic traffic performance, rankings, conversions, and attribution reporting
Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
Identify and execute link-building and digital PR opportunities to strengthen domain authority
Optimize existing content through audits, refreshes, and consolidation to maximize organic performance

Requirements

Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)
8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions
Deep expertise in technical SEO, content SEO, and on-page optimization
Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content
Experience building and executing content strategies at scale, particularly blogs and educational content
Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
Experience in financial services, fintech, or other regulated industries strongly preferred
Ability to translate complex financial topics into clear, authoritative, and search-optimized content
Experience optimizing content for featured snippets, knowledge panels, and AI search results
Familiarity with CMS platforms (WordPress or similar)

Benefits

Health, Dental, Vision Insurance
401(k) Employer Contribution of 4%
Health Savings Account (H.S.A.) Employer Contribution
Paid Time Off and Volunteer Time Off
Parental Leave
Catered lunch every Monday
Monthly 15-minute massage

IRA Financial

2.9 Glassdoor

IRA Financial is a leading public trust company specializing in self-directed retirement solutions. With nearly $4 billion in assets under management, we empower individuals to take control of their financial futures through innovative investment options. Headquartered in Sioux Falls, SD and regulated by the South Dakota Division of Banking, we are committed to providing exceptional service and unmatched expertise to help you invest, your way.

Founded in 2010

Sioux Falls, South Dakota, USA

76 employees (9 in marketing)

irafinancial.com

45% recommend to a friend

56% CEO approval