SEO & AEO Strategist

Westlake, OH (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive the SEO and AI-enabled search visibility program across client portfolios, turning data into actionable strategy that improves organic growth and conversion outcomes.

  • Own SEO/AEO strategy and performance direction across accounts
  • Translate analytics into prioritized optimization and content ideas aligned to business goals
  • Collaborate with content and client partners to elevate AI-driven search visibility and outcomes

Job Description

Responsibilities

  • SEO & AEO Strategy Ownership
  • Develop and own the SEO and AEO strategy for an assigned portfolio of client partner accounts.
  • Build proactive organic growth strategies aligned to client business goals
  • Develop keyword, intent, and entity-based strategies that span content, technical, and local SEO
  • Balance traditional SEO with AI answer engine and generative search visibility strategies
  • Identify and prioritize high-impact optimization opportunities across accounts
  • Analyze performance data and translate findings into strategic direction.
  • Monitor and interpret organic traffic, rankings, lead generation, and visibility trends
  • Identify performance risks and opportunities early
  • Develop and present data-driven recommendations to improve results

Requirements

  • Bachelor's degree in Marketing, Digital Media, Business, Analytics, or related field preferred
  • 3–5 years of SEO experience in an agency or multi-account environment
  • Demonstrated ability to develop and execute strategies that improve organic performance
  • Experience presenting SEO strategy and performance to clients or stakeholders
  • Familiarity with AI search trends, generative search, and answer engine optimization
  • Proficiency with GA4, Google Search Console, SEO tools, and rank tracking platforms
  • CMS platforms, HTML, and CSS fundamentals

Preferred

  • Strategic Thinking — Connects SEO performance to client business goals and develops recommendations that drive meaningful outcomes.
  • Analytical Judgment — Interprets complex data sets and translates findings into clear, actionable priorities.
  • Communication & Presentation — Communicates strategy and performance clearly to both internal teams and client partners.
  • Client-Centric Focus — Maintains a strong focus on delivering measurable value and building long-term partner trust.
  • Proactive Initiative — Identifies opportunities and risks ahead of time and acts without waiting to be directed.
ChoiceLocal logo

ChoiceLocal

ChoiceLocal is a digital marketing agency specializing in franchise systems. Today we work with almost 60 franchise systems. We drive new customers as well as qualified job applicants to our partners via industry-leading digital marketing, amazing customer service and technology. We offer a unique set of services to franchisors and franchisees driving new customers, new hires, and new franchisees.Our typical franchisee receives $15.54 back for every $1 in marketing investment they make with us and a doubling of job applicant volume at the same or better hiring rates.We are a purpose-driven business and our stated company mission is: Help Others. Our mission is rooted in faith. 10% of our profits are donated to help kids in need through donations we make directly to the Benjamin Isaac Foundation, named after the late unborn son of Joe and Becky Soltis. Joe Soltis is the founder of ChoiceLocal.ChoiceLocal is an Inc. 5000 fastest growing company in America and is rated as a top workplace for 6 consecutive years.

Founded in 2014
Westlake, Ohio, USA
85 employees (35 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
30.6%
Direct
45.9%
Referral
7.9%
Social
13.7%
Paid
1.6%

Headcount Trend

Current headcount: ~83

Marketing Team

Marketing Team Size
35 (41% of company)