Responsibilities

• Conduct deep keyword research and build topic clusters that map to client ICPs and buyer journey stages.
• Develop, maintain, and iterate on pillar page and cluster content strategies for multiple client accounts.
• Monitor and improve organic performance across GA4, Google Search Console, Ahrefs, and Semrush.
• Identify content gaps through competitive analysis and translate findings into actionable editorial briefs.
• Understand how LLMs (GPT, Claude, Gemini, Perplexity, etc.) source and surface content, and apply that knowledge to content structure.
• Track AEO performance across available tooling, including emerging platforms, and help develop a measurement framework as the space evolves.
• Structure content to maximize citation likelihood in AI-generated answers: clear entity definitions, schema markup, FAQ formatting, and authoritative sourcing.
• Stay current on LLM training signals, retrieval-augmented generation (RAG) patterns, and how answer engines evaluate E-E-A-T signals.
• Write or edit SEO-optimized content that adheres to client brand voice and topical authority requirements.
• Manage content calendars and ensure on-time delivery of cluster content, pillar pages, and supporting assets.

Requirements

• HubSpot CRM, campaign tracking, content attribution
• Databox Reporting dashboards and KPI visualization
• GA4 Traffic analysis, conversion tracking, behavior flows
• Ahrefs Backlink analysis, keyword research, site audits
• Semrush Competitive intel, rank tracking, topic research
• Google Search Console Index coverage, query performance, AEO monitoring
• Claude Cowork AI-assisted content workflows, skill automation, ICP analysis

Preferred

• Agency background: you have managed SEO and content strategy across multiple client accounts simultaneously, navigated competing priorities, and delivered measurable results under client timelines.
• Supply chain or logistics sector knowledge: familiarity with supply chain terminology, buyer personas, and industry dynamics is a meaningful advantage given our client base.
• Experience presenting SEO strategy and performance to B2B clients, including stakeholders who may not have deep technical search backgrounds.
• Familiarity with HubSpot content tools, blog publishing, and CTA attribution beyond basic CRM use.
• Prior use of AI writing or research tools in a professional content workflow, not just casual experimentation.