Responsibilities

• 1. Holistic SEO & AEO Strategy
• Own and execute the organic search roadmap across TP-Link’s core site architecture and Shopify e-commerce storefronts, driving attributable traffic, customer acquisition, and DTC revenue.
• Develop and execute an AI Engine Optimization (AEO/GEO) strategy to maximize TP-Link's brand authority, product citations, and recommendations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• 2. E-Commerce & Shopify Optimization
• Optimize Shopify store performance, including collection page taxonomy, product listing pages (PDPs), structured data (Schema markup for hardware specs/pricing), internal linking, and canonical tag structures.
• Work with D2C team and Manage Google Merchant Center feed optimization in tandem with SEO to maximize organic product listings and Google Shopping visibility.
• 3. Technical SEO & Site Health
• Maintain technical site health across all domains: monitor crawlability, indexing, Core Web Vitals, site speed, JavaScript rendering, and mobile performance.
• Partner closely with IT, Web Development to prioritize technical backlogs and ensure seamless, risk-free migrations, platform updates, and new feature launches.
• 4. Content & Keyword Discovery

Requirements

• 3+ years of dedicated SEO experience with a proven track record of growing organic revenue and traffic for e-commerce/DTC brands (Shopify experience strongly preferred).
• Demonstrated AEO/LLM Expertise: Tactical experience optimizing content for AI-driven discovery, understanding how LLMs crawl, index, cite, and surface product recommendations.
• Deep Technical SEO Capability: Hands-on mastery of schema markup (Product, FAQ, TechArticle), site speed optimization, structured data, crawl budget management, and URL architecture.
• E-Commerce Acumen: Strong understanding of consumer electronics/tech hardware buyer journeys, faceted navigation optimization, and product feed management.
• Cross-Functional Leadership: Ability to translate complex technical search requirements into clear business priorities for engineering, merchandising, and marketing teams.

Benefits

• - Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
• - Contributions to 401k funds
• - Bi-annual reviews, and annual pay increases
• - Health and wellness benefits, including free gym membership
• - Quarterly team-building events