Responsibilities

• Monitor and analyze brand visibility across traditional search engines, AI-powered search experiences, and answer engines.
• Identify opportunities to improve brand inclusion, citations, and recommendations within AI-generated responses.
• Conduct ongoing performance monitoring and reporting of SEO and AI search KPIs, including weekly, monthly, and quarterly trend analysis.
• Track visibility, rankings, traffic, and engagement across:
• Enterprise SEO platforms (BrightEdge, Conductor, or similar)
• Google Search Console and Bing Webmaster Tools
• AI search platforms and monitoring tools supporting experiences such as ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and emerging generative search platforms
• Stay informed on evolving AI search measurement methodologies, including citations, mentions, share of voice, and AI-generated response visibility.
• Identify content gaps and opportunities based on customer search behavior, competitive analysis, and AI search trends.
• Manage information accuracy, assets and posts on Amica’s Google Business Profiles and other key local platforms.

Requirements

• Bachelor’s Degree or, an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
• 1–3 years of experience in SEO, search analytics, digital marketing, or a related field.
• At least 1 year of experience monitoring and optimizing for AI search, generative search, or answer engine experiences.
• Strong understanding of SEO fundamentals, search intent, content optimization, and search performance measurement.
• Experience with enterprise SEO platforms such as BrightEdge, Conductor, SEMrush, Ahrefs, or similar tools.
• Experience with analytics and reporting platforms, including:
• Adobe Analytics and/or Customer Journey Analytics
• Google Analytics
• Power BI or similar business intelligence tools
• Strong analytical skills with the ability to identify trends, interpret data, and communicate actionable insights.

Benefits

• Medical, dental, vision coverage, short- and long-term disability, and life insurance
• Paid Vacation – you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. While able to use prior to accrual, vacation time will accrue monthly.
• Holidays - 14 paid holidays observed
• Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment
• Generous 401k with company match and immediate vesting. Additionally, annual 3% non-elective employer contribution
• Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
• Generous leave programs, including paid parental bonding leave
• Student Loan Repayment and Tuition Reimbursement program
• Generous fitness and wellness reimbursement
• Employee community involvement