Responsibilities

• Analyze organic search performance across GA4, Adobe CJA, BrightEdge, and related platforms to uncover trends, insights, and opportunities.
• Create dashboards, recurring reports, and ad‑hoc analyses that summarize key metrics for organic search traffic, engagement, conversions and visibility.
• Conduct keyword gap analysis, competitor monitoring, and performance reviews across Reliant, Direct Energy, and Green Mountain Energy.
• Identify structured data and schema opportunities and partner with the web team on implementation to improve AEO visibility.
• Monitor Reddit and other online communities to identify trending topics, audience questions, and new content opportunities.
• Summarize online sentiment insights and translate them into SEO and content recommendations.
• Collaborate with analytics, paid media, content, and brand teams to align SEO insights with broader marketing strategies.
• Assist in identifying content gaps and underperforming pages to support optimization and refresh cycles.
• Contribute to AI‑informed recommendations that enhance visibility, relevance, and engagement across channels.
• Use AI to identify search intent patterns, topic gaps, and semantic opportunities at scale.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, Data Analytics, or a related field
• 3 – 5 years of experience with SEO platforms such as GA4, Adobe Customer Journey Analytics, and BrightEdge
• Strong comfort working with data, spreadsheets and reporting tools
• Ability to manage multiple projects in a fast‑paced environment
• Strong verbal and written communication skills

Preferred

• Hands‑on experience with AEO tools or structured data implementation
• Experience analyzing Reddit conversations or online community behavior
• Familiarity with SEO methodologies, keyword analysis, and competitive research
• Basic understanding of HTML and web publishing