Responsibilities

• Develop original, social-first stories designed to drive engagement, audience growth and brand affinity.
• Identify compelling stories, conversations and cultural moments across politics, entertainment, culture, history, the diaspora and other areas relevant to our audience.
• Find fresh angles that turn reporting, interviews, archival material, cultural conversations and original ideas into engaging social content.
• Remain hands-on in production, including writing platform copy, editing short-form video, creating or directing graphics, publishing content and reviewing final work.
• Manage and direct Social Content Producers by setting priorities, assigning projects, reviewing work and maintaining high standards for quality and output.
• In collaboration with the VP of Audience Development, establish individual and team performance goals, coach staff and provide clear, direct and actionable feedback.
• Lead the team through breaking news and high-volume publishing periods, ensuring assignments are completed accurately, on deadline and optimized for each platform.
• Develop platform-specific strategies for packaging, scheduling, optimization, publishing and distribution.
• Work with internal teams and external content creators to develop stories across a range of formats.
• Partner with Editorial, Audience Development, Video and other teams to develop ideas and extend major stories across social platforms.