Responsibilities

• Website Development & Webflow Ownership
• Own the implementation and ongoing maintenance of our Webflow-hosted website
• Work directly with design to build engaging web content
• Build systematic, reusable components aligned with our design system
• Ensure pages are responsive, fast, and production-ready across all devices
• Support landing pages, redesigns, and iterative improvements
• Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
• CRO Strategy & Experimentation
• Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
• Implement A/B tests and CRO experiments end-to-end

Requirements

• 3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed
• Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
• Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
• Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
• Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
• Experience optimizing high-traffic eCommerce websites or mobile applications preferred
• Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred

Preferred

• Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred.
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.