Senior Webflow Developer & CRO Specialist

Olympia, WA (Remote)

$115K/yr – $135K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Webflow development, CRO testing, and performance QA to optimize eCommerce site conversion.

  • Own Webflow implementation and ongoing maintenance, aligned with design system.
  • Must-have: 3–6 years Webflow experience with complex page builds.
  • Standout: CRO roadmap ownership, experimentation, and robust analytics.

Job Description

Responsibilities

  • Website Development & Webflow Ownership
  • Own the implementation and ongoing maintenance of our Webflow-hosted website
  • Work directly with design to build engaging web content
  • Build systematic, reusable components aligned with our design system
  • Ensure pages are responsive, fast, and production-ready across all devices
  • Support landing pages, redesigns, and iterative improvements
  • Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
  • CRO Strategy & Experimentation
  • Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
  • Implement A/B tests and CRO experiments end-to-end
  • Ensure test variants are isolated, stable, and correctly deployed
  • Validate that experiment events and conversion tracking fire correctly
  • Analyze results, draw conclusions, and iterate
  • Performance Monitoring & QA
  • Monitor page performance, usability, and conversion behavior
  • Catch issues and regressions before they become problems
  • Maintain high-quality standards for everything that ships
  • Cross-Functional Collaboration
  • Partner with Growth to align experimentation priorities with business goals
  • Collaborate closely with Design to bring their vision to life accurately

Requirements

  • 3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed
  • Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
  • Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
  • Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
  • Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
  • Experience optimizing high-traffic eCommerce websites or mobile applications preferred

Preferred

  • Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
  • Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.
SHORT STORY logo

SHORT STORY

2.6 Glassdoor

Short Story is the premiere personal styling service for petite women 5’4” and under. The industry forgot about petites. We didn’t. We’re an award-winning, tech-powered retailer on a mission to deliver standout style, perfect fits, and magical moments of discovery without endless try-ons or hemming drama. Powered by data and rapid feedback loops, built with heart, and curated by humans, we’re flipping retail on its head. We move fast, test relentlessly, and build with empathy—obsessing over fit, quality, and what customers actually want.We’re not just selling clothes—we’re engineering a better retail model. At Short Story, fit isn’t an afterthought. It’s the whole story.

Founded in 2019
San Francisco, California, USA
152 employees (89 in marketing)
36% recommend to a friend

Traffic Signals

Monthly Visitors
325.5K
Monthly Google Ads Budget
$98K
Traffic Source Mix
Search
28.5%
Direct
63%
Referral
3.9%
Social
3.7%
Paid
0.7%

Headcount Trend

Current headcount: ~152

Marketing Team

Marketing Team Size
28 (18% of company)

Funding

Total Funding
$2.9M
Last Raise
$2.9M
Seed, 5 years ago

Funding History

  • Sep 2021
    Seed • $2.9M
  • Aug 2019
    Pre Seed