Senior Web Content Strategist

Miami, FL (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive content publishing and optimization for marketing campaigns as a Senior Web Content Strategist, using AEM and cross‑functional collaboration.

  • Own day-to-day publishing operations and content audits.
  • Must-have: 3–4 years of CMS/content optimization experience.
  • Standout: Experience with Adobe Experience Manager and cross‑functional launches.

Job Description

Responsibilities

  • Develop, build, and publish content for new and existing marketing campaigns using Adobe Experience Manager (AEM) components, templates, and publishing systems.
  • Ensure content accuracy and consistency across multiple landing pages and experiences.
  • Own day-to-day content publishing operations, including troubleshooting issues and maintaining quality standards.
  • Conduct regular content audits to ensure relevancy, accuracy, and alignment with brand and business goals.
  • Manage projects, tasks, timelines, and cross-team dependencies using Jira.
  • Maintain a deep understanding of site architecture, digital assets, and product content across the web ecosystem.
  • Partner with internal stakeholders to support go-to-market initiatives, ensuring timely and accurate execution across channels.
  • Support deployment content updates and ongoing merchandising enhancements across the site.
  • Collaborate with SEO/AEO agencies to collect requirements and implement best practices.
  • Manage project and ticket timelines, proactively communicating progress, risks, and requirements to stakeholders.

Requirements

  • Bachelor’s degree in digital marketing, communications, programming, or a related discipline, or equivalent professional experience.
  • 3–4 years of experience managing and optimizing digital content across web, landing pages, email, mobile, or campaign‑driven experiences.
  • Demonstrated proficiency in content analysis and optimization, using data, performance metrics, and user feedback to inform decisions.
  • Working knowledge of user experience principles and how content supports conversion, merchandising, and digital sales performance.
  • Hands‑on experience working within a content management system; ability to execute independently and within established frameworks (2+ years).
  • Solid understanding of digital marketing and content best practices, with the ability to translate marketing objectives into effective online experiences.
  • Experience supporting QA efforts, including creation and execution of test plans and validation of content and functionality.
  • Technical aptitude to identify issues, document requirements, and partner effectively with development and platform teams.
  • Strong organizational and prioritization skills, with the ability to manage multiple workstreams in a fast-paced environment.
  • Proven ability to collaborate cross-functionally and communicate clearly with stakeholders at varying levels.
  • High attention to detail with a consistent focus on accuracy, brand standards, and execution excellence.

Preferred

  • Action Oriented
  • Collaborates Effectively
  • Communicates Effectively
  • Drives Results
  • Situational Adaptability

Benefits

  • competitive compensation and benefits package
  • excellent career development opportunities