Senior Web Content Specialist

Baltimore, MD (Hybrid)

$72K/yr – $80K/yrSenior Level4+ years expFull time

Posted 3 days ago

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Job Summary

Own the School’s web content lifecycle from strategy to execution, shaping information architecture, editorial processes, and cross‑team collaboration to keep internal and external content current and accessible.

  • Direct content creation for the website and feature stories
  • Coordinate with faculty and admin teams on pages, templates, and governance
  • Develop analytics and WCAG-compliant practices to guide ongoing improvements

Job Description

Responsibilities

  • Create, develop, and control content for Internet-based applications to meet the needs of the School’s web brand to communicate internally and externally.
  • Write content for the School’s website, including feature stories, blog posts, and other content for the homepage and interior pages.
  • Work with School faculty on the creation and maintenance of faculty profile websites and department, center, and program pages.
  • Maintain the information architecture of the website.
  • Develop a review schedule to ensure departments, programs, centers, and faculty profile content on the School’s website is current.
  • Identify and implement web content strategies to improve internal and external communications.
  • Create and implement templates for new websites and pages for School events, programs, and initiatives.
  • Acts as an editor in gathering, writing, and organizing information for the web, including current and future informational materials.
  • This may include: individual meetings with members of the School community, monitoring communications within the School, acting as a central point of contact for web content and special projects.
  • Manage web-based initiatives requiring technical assistance, including special website design initiatives, development of specialized graphics/images for use on the web and special event web sites and RSVP forms.

Requirements

  • Education: Bachelor’s degree in public relations, computer science, communications, marketing, journalism, business administration, or closely related field. Bachelor’s in English preferred.
  • EXPERIENCE: Four (4) years of experience in communications, journalism, technical writing, marketing, or web development. Experience in writing for an educational institution or on scientific topics for broad audiences is strongly preferred.
  • KNOWLEDGE, SKILLS, AND ABILITIES:

Preferred

  • Bachelor’s in English preferred.
  • Experience in writing for an educational institution or on scientific topics for broad audiences is strongly preferred.
  • Terminal 4 experience preferred.
  • Knowledge of WCAG 2.1 web accessibility standards and implementation experience preferred.
  • Experience with marketing and communications platforms such as social media and Constant Contact are beneficial for cross-training.

Benefits

  • UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development. This position participates in a retirement program that must be selected and is effective on your date of hire. Exempt regular staff receive a generous leave package that includes over 4 weeks of vacation accrued each year, paid holidays, personal leave, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at participating University System of Maryland schools; and flexible work schedules and teleworking options (if applicable per job).
  • Employees whose job duties require them to work in a clinical setting or at clinical or field sites are required to comply with the COVID-19 vaccine requirements of those specific sites. For additional information on protocols and exemptions, please visit the COVID-19 website.
  • For more information, please visit HR Benefits at https://www.umaryland.edu/hrs/benefits/
  • For information regarding UMB Employee Perks, please visit https://www.umaryland.edu/hr/benefits-and-well-being/benefits-programs-and-perks/
University of Maryland logo

University of Maryland

As the State's flagship, the University of Maryland (UMD) strives to bring students deeply into the process of discovery, innovation and entrepreneurship. Whenever possible, hands-on research complements classroom instruction. Interdisciplinary collaborations facilitate the understanding of complex problems like cybersecurity and climate change, and international study and diversity help our graduates become global citizens.Its location inside Washington, D.C.'s Beltway, along with its own Metro stop, gives students numerous opportunities to work with neighboring federal agencies and labs, think tanks and foreign organizations.

Founded in 1983
College Park, Maryland, USA
21K employees (757 in marketing)

Traffic Signals

Monthly Visitors
4.8M
Monthly Google Ads Budget
$152.9K
Traffic Source Mix
Search
45.3%
Direct
47.7%
Referral
5.8%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~21.2K

Marketing Team

Marketing Team Size
526 (2% of company)
Median Career Experience
10 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$219.4M
Last Raise
$3.5M
Grant, 3 years ago

Funding History

  • Jul 2023
    Grant
  • May 2023
    Grant
  • May 2023
    Grant • $3.5M

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