Responsibilities

• Paid Media Strategy & Leadership
• Lead the development of integrated paid media strategies supporting full-funnel client objectives, including brand storytelling, reputation building, executive visibility, demand generation, and performance outcomes
• Translate consumer insights and market intelligence into actionable channel and investment strategies.
• Serve as the senior strategic paid advisor across key accounts, ensuring programs are insight-driven, innovative, and aligned with broader communications goals
• Build testing and learning frameworks that identify white space opportunities, guide investment decisions, and drive continual optimization
• Partner with strategy, creative, and client leadership teams to ensure media plans are insight-led and outcome-driven.
• Lead testing roadmaps across new channels, audience strategies, and creative formats.
• Stay ahead of the evolving paid landscape, including platform innovation, AI-driven media tools, automation, and emerging opportunities across digital channels

Requirements

• 12–15+ years of experience in paid media (required), digital marketing, or integrated agency environments
• Deep expertise across paid social, programmatic media, and SEM, with strong platform fluency (Meta, LinkedIn, Google Ads, TikTok, etc.)
• 5+ years of experience leading and developing high-performing teams within an agency environment
• Proven ability to serve as senior client counsel, influencing decision-making and navigating complex business challenges
• Strong understanding of media performance metrics, optimization frameworks, pacing, forecasting, and measurement
• Experience collaborating across earned media, social strategy, analytics, influencer, and creative disciplines
• Track record of delivering innovative, results-driven paid programs that strengthen brand reputation and business outcomes
• Excellent communication skills, executive presence, and the ability to translate data into compelling client-ready storytelling

Benefits

• Unlimited PTO
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Commuter Benefits
• Professional Trainings and Workshops
• Phone and Mental Health Stipend
• Offices are closed between Christmas Eve and New Year's Day