Senior Vice President, Strategy

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
• Proactively elevate and provide strategic thinking across a portfolio of brands + running projects
• Guide and support internal teams in the application & positioning of strategic constructs & products
• Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
• Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
• Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Requirements

• 12+ years of experience in media planning/strategy with progressive levels of responsibility
• Proven track record of strategic leadership & oversight
• Ability to strategically plan campaigns to align with clients strategic goals and KPIs
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Excellent leadership ability to drive team to deliver results
• Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.