Responsibilities

• Segment Strategy & Planning - Client Understanding: Develop a deep understanding of the Asset Owners and Corporations segments, including their needs, pain points, buying centers, and decision-making behaviors across key personas.
• Segment Strategy & Planning - Go-to-Market Strategy: Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
• Segment Strategy & Planning - Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
• Stakeholder Collaboration - Cross-Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
• Stakeholder Collaboration - Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
• Campaign Development & Execution - Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas
• Campaign Development & Execution - Integrated Marketing: Design and execute multi-channel marketing campaigns, spanning digital, events, email, paid/owned media, and account-based marketing (ABM); optimize journeys by segment and persona.
• Campaign Development & Execution - Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment-specific events.