Responsibilities

• Serve as the medical strategy lead for both investigational and approved assets, partnering with client commercial and medical teams to shape scientific and strategic direction.
• Lead the generation of medical insights by analyzing data from medical literature, market research, cultural trends, and qualitative interviews, and collaborate with creative and account teams to identify opportunities and inform brand strategy.
• Ensure that all deliverables align with medical and commercial goals for consistent, accurate messaging.
• Lead medical strategy for new business opportunities as part of an integrated strategy offering.
• Work closely with Brand Strategists to develop compelling creative briefs that drive impactful campaigns.
• Collaborate on workshop content to ensure strategic alignment with client goals, and work with creative teams to execute and follow up on outcomes.
• Support the development of patient and healthcare provider journeys through research, identifying key medical needs and understanding the functional and emotional experiences for patients and providers.
• Mentor junior strategists in the creation of Medical Strategy deliverables, eg, research stimuli, Target Product Profiles, strategic insights, etc.

Requirements

• Doctoral level degree in biomedical sciences (PhD or MD)
• 7+ years advertising/healthcare communications agency experience is required
• Track record of working within a promotional business team deeply engaged with the science
• Good and vocal presence for client liaison and presentations
• Comfort working within an integrated strategy environment, ie, not advising partner strategists from the outside but getting directly involved in guiding the overall strategy deliverable
• Working knowledge of clinical or preclinical research principles, regulatory affairs, and biostatistics
• Experience using Excel, Word, PowerPoint

Preferred

• Line management history supervising junior staff is desirable