Senior Vice President - Marketing

Responsibilities

• Develop and execute annual and multi-year marketing plans that support sales growth, agent acquisition, retention, and product penetration in line with the company’s revenue and EBITDA growth plan.
• Own all marketing campaigns and channels, including digital, LinkedIn and social media, search, email, print and direct mail, content, webinars, events, and sales enablement.
• Translate business goals into marketing plans with clear priorities, budgets, timelines, and performance measures, aligned with sales cycles, peak enrollment periods, product launches, and market expansion.
• Advise the CEO, executive team, and Board on market opportunities, competitive positioning, and distribution expansion.
• Partner with state and regional market leaders on local marketing plans that balance consistent branding with each market’s agent relationships, products, and competition.
• Lead agent recruitment, onboarding, and engagement through educational webinars, agency leader outreach, and ongoing communications.
• Equip sales teams with presentations, collateral, multi-channel campaign materials, and follow-up tools.
• Partner with carriers on co-branded campaigns, product launches, and events, making full use of available carrier marketing funds.
• Lead acquisition marketing, from due diligence assessments through announcement campaigns, brand transitions, website integration, and agent communications.
• Communicate the benefits of each acquisition while preserving trusted local relationships, with plans that support agent retention and growth in newly acquired markets.

Requirements

• 10+ years of marketing leadership experience, including senior leadership responsibility in a growing organization.
• Proven track record leading marketing strategies that produce measurable growth in insurance, employee benefits, financial services, or a related business serving independent agents or distribution partners.
• Experience supporting acquisitions, brand integration, or expansion across multiple markets; private equity-backed experience preferred.
• Strong knowledge of digital, LinkedIn and social media, SEO and AI search, email, and print marketing, as well as marketing automation, CRM integration, analytics, and practical use of generative AI.
• Proven ability to build teams, manage budgets, and lead internal and external partners.
• Strong executive communication skills and the ability to turn complex offerings into clear, compelling agent messaging.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience; MBA preferred.

Benefits

• We offer a range of market-competitive benefits that include merit increases, paid holidays, Paid Time Off, medical, dental, vision, short- and long-term disability benefits, 401(k) + match, and life insurance.