Responsibilities

• Build a modern, revenue-connected marketing engine that creates qualified demand, improves sales readiness, grows customer value, and expands the commercial reach of our brands and products.
• Partner directly with business leaders and sales leadership to define priorities, translate them into executable plans, and make results visible.
• Sales enablement and lead generation. Create the strategies, campaigns, content, offers, tools, and feedback loops that help sales teams enter every conversation prepared and convert demand into revenue.
• Direct marketing at scale. Lead a $4M+ portfolio across paid media, email, lifecycle, database, direct response, landing pages, events, retargeting, and other performance channels. Set the investment thesis, test aggressively, track spending, measure user engagement, and improve return.
• Merchandising. Shape product assortment, positioning, launches, promotions, pricing insights, customer experience, and inventory-aware marketing in partnership with operating leaders.
• Enterprise marketing strategy. Establish the vision, priorities, operating cadence, resource allocation, and standards that connect brand, product, content, demand generation, and sales outcomes.
• Market signal and research. Build a disciplined research capability that identifies audience behavior, unmet demand, competitive shifts, product opportunities, and messages that move customers.
• Team and capability. Recruit, develop, and lead a high-performance marketing organization across creative, content, digital, performance, analytics, social, and merchandising.
• Set clear commercial goals with business and sales leaders, then translate those goals into channel plans, campaigns, deadlines, ownership, and measurable outcomes.
• Create a relentless sales-preparation rhythm: audience intelligence, competitive insights, campaign briefs, messaging, proof points, objection handling, launch materials, and real-time performance feedback.

Requirements

• 12+ years of progressive marketing leadership, including meaningful executive responsibility for growth, demand generation, direct response, product marketing, or an integrated marketing function.
• Proven ownership of a multimillion-dollar marketing budget and a record of improving revenue, pipeline, customer acquisition, ROAS, CPC, CTR, conversion, or lifetime value
• Demonstrated success partnering with sales leaders and building enablement programs that influence field behavior and commercial performance.
• Experience leading merchandising, ecommerce, consumer products, events, subscriptions, education, media, consulting, or another product-rich business is strongly valued.
• Command of paid media, email and lifecycle marketing, LLMEO, SEO and organic growth, social, content, analytics, experimentation, attribution, and marketing technology.
• Strong business judgment. You understand unit economics, margin, customer behavior, pricing, trade-offs, and the difference between activity and impact.
• Experience building, restructuring, and developing multidisciplinary teams in a high-growth or high-accountability environment.
• Bachelor’s degree in marketing, business, communications, or a related field. Advanced education is welcome, but demonstrated results carry the most weight.

Preferred

• Research instinct.
• Hunger and desire.
• Competitive drive.
• Deadline discipline.
• Curiosity.
• Personal development.

Benefits

• comprehensive benefits package.