Senior Vice President of Marketing

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own global marketing strategy and leadership to grow Mintra’s brand and revenue across multiple product lines and regions, balancing brand positioning, GTM, and cross-functional execution with sustainability and inclusion in mind.

  • Growth & GTM: Lead market planning, market research, brand positioning, and go-to-market initiatives in existing and new regions.
  • Team & Cross-Functional Leadership: Manage and mentor a marketing function, collaborating with sales, product, and operations to drive revenue growth and market share.
  • Measurement & Optimization: Direct public relations, digital/traditional campaigns, and performance tracking to maximize ROI while aligning with Mintra’s values.

Job Description

Own global marketing strategy and leadership to grow Mintra’s brand and revenue across multiple product lines and regions, balancing brand positioning, GTM, and cross-functional execution with sustainability and inclusion in mind.

  • Growth & GTM: Lead market planning, market research, brand positioning, and go-to-market initiatives in existing and new regions.
  • Team & Cross-Functional Leadership: Manage and mentor a marketing function, collaborating with sales, product, and operations to drive revenue growth and market share.
  • Measurement & Optimization: Direct public relations, digital/traditional campaigns, and performance tracking to maximize ROI while aligning with Mintra’s values.
  • Executive & Budget Stewardship: Regular reporting to leadership and ownership of marketing investments to drive continuous optimization.
  • Value-Driven Communication: Ensure campaigns reflect sustainability and diversity commitments across all programs.
Mintra logo

Mintra

Since 1997, Mintra has been leading the digital transformation of learning, competency and HCM (Human Capital Management) systems in the Energy and Maritime sectors. We develop and deploy solutions to over 3,600 companies worldwide, including 4 of the top 5 energy majors, helping them to develop and deploy their people, demonstrate compliance and maximise operational efficiency. Mintra’s learning and competence management system, Trainingportal, delivers our portfolio of over 2,000 compliance-based courses to more than 1.7 million workers worldwide. Every 30 seconds a course is completed with Mintra.Our OCS HR system has helped to control and automate complex HR tasks in the maritime industry for over 30 years, allowing operations to run more smoothly, and enabling the HR department to serve more ships and employees. With one system administrator able to manage up to 300 employees, OCS HR supports the operation of over 170,000 people and 1,800 vessels, from tugs to tankers, research ships to drilling rigs. With the acquisitions of Onsoft (2016), Atlas Knowledge (2018), and Safebridge (2021), Mintra is headquartered in Bergen, Norway and has offices in Oslo, Stavanger, Aberdeen, Limassol, and Singapore. The Mintra team consists of over 140 designers, developers, industry consultants, and supporting functions working to the highest standards.At Mintra, we live by our values – ‘people are our business, we explore, are open and collaborative, driving performance and delivering with pride.’

Founded in 1997
Bergen, Vestland, NOR
255 employees (21 in marketing)

Traffic Signals

Monthly Visitors
42.4K
Traffic Source Mix
Search
43.2%
Direct
40.8%
Referral
10.7%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~255

Marketing Team

Marketing Team Size
6 (2% of company)

Funding

Last Raise
Private Equity, 11 years ago

Funding History

  • Dec 2014
    Private Equity