Responsibilities

• Develop and execute the company's enterprise marketing strategy aligned with business growth objectives
• Serve as a trusted advisor to the CEO and Executive Leadership Team on brand, market positioning, and communications
• Build a high-performing marketing organization focused on measurable business impact
• Strengthen and evolve the company's brand across clients, healthcare professionals, clinicians, employees, and partners
• Lead demand generation and integrated marketing programs that increase awareness, qualified leads for B2B/B2C, and revenue
• Establish KPIs and dashboards that measure marketing's impact on growth, lead generation, brand awareness, customer acquisition, and ROI
• Manage marketing investments with a disciplined focus on business performance
• Partner with Sales and Recruiting to improve customer acquisition, candidate engagement, and market share
• Lead digital marketing, website strategy, SEO/SEM, content, social media, and marketing automation
• Drive adoption of AI and emerging technologies to improve personalization, productivity, analytics, and campaign effectiveness

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related fields
• 10+ years of progressive marketing leadership experience, including executive-level responsibility
• Proven success developing brands and marketing strategies that drive measurable revenue growth
• Experience leading digital marketing, demand generation, and marketing technology initiatives in B2B/B2C organizations
• Demonstrated experience leveraging AI and automation to improve marketing effectiveness
• Demonstrated financial planning and analysis experience
• Proven experience in problem solving, solution execution, and cross-functional cooperation/leadership
• Demonstrated resourcefulness in setting priorities and guiding investments in people and systems
• Highest levels of personal and professional integrity
• Proven ability to communicate effectively with diverse audiences, both in writing and through verbal presentations

Preferred

• Healthcare staffing, healthcare services, professional services experience
• Private equity experience