Responsibilities

• Serve as the senior executive responsible for VNS Health's enterprise-wide marketing strategy, brand, market positioning, and reputation, ensuring alignment with the organization's mission, strategic priorities, and growth objectives.
• Establish and advance the VNS Health enterprise value proposition, brand idea, brand positioning, brand architecture, and visual identity to strengthen awareness and preference among B2C and B2B audiences.
• Lead marketing strategies across VNS Health's provider and health plan businesses, supporting revenue growth, market-share expansion, customer acquisition, loyalty, retention, engagement, and satisfaction.
• Develop and oversee integrated, omni-channel marketing strategies across digital, social, web, advertising, content, direct marketing, and other channels.
• Establish clear objectives, performance measures, and analytics for marketing investments and campaigns, using insights and market intelligence to continually improve effectiveness and return on investment.
• Monitor health care, consumer, competitive, and market trends and partner with business leaders to evolve strategies in response to changing market conditions and organizational priorities.
• Oversee the development of high-quality creative and content across digital platforms, advertising, video, collateral, and other marketing channels.
• Direct relationships with external agencies, consultants, and vendors while ensuring effective collaboration with internal resources across VNS Health.
• Develop and lead an enterprise communications strategy that strengthens VNS Health's visibility, reputation, and position as a leader in home- and community-based health care.
• Serve as the senior executive overseeing external communications, media relations, public relations, executive communications, thought leadership, and reputation management.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline required.
• Master's degree, MBA, or other relevant advanced degree preferred.
• Minimum of 10 years of progressive executive leadership experience across marketing, communications, public relations, development/philanthropy, or related disciplines, with demonstrated experience operating at significant organizational scale.
• Significant senior leadership experience overseeing multidisciplinary teams and managing complex functions, budgets, external agencies, consultants, and vendors.
• Demonstrated success developing and executing enterprise-level brand, marketing, communications, and reputation strategies.
• Experience supporting growth-oriented organizations with multiple businesses, products, services, audiences, and stakeholders.
• Demonstrated success leading comprehensive fundraising and philanthropy programs, including major gifts, institutional giving, Board engagement, donor cultivation, and stewardship.
• Experience partnering effectively with a CEO, executive leadership team, and Board of Directors.
• Experience leading public relations, executive communications, media relations, and crisis and issues management strongly preferred.

Preferred

• Master's degree, MBA, or other relevant advanced degree preferred.
• Health care, health plan, provider, consumer health, or other complex and highly regulated industry experience is highly desirable.