Senior Vice President of Marketing and Communications at Cabarrus County Convention and Visitors Bureau | Concord, NC

Cabarrus County Convention and Visitors Bureau

Senior Vice President of Marketing and Communications

Concord, NC (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the marketing engine for a regional tourism board, balancing brand stewardship, agency management, and ROI across campaigns to boost visitation and local economy.

Own brand consistency and communications across channels, including agency partnerships and performance ROI.
Drive annual marketing planning, reporting to leadership, and executive-level communications to influence tourism growth.

Job Description

Responsibilities

Develop and implement marketing strategies that effectively markets Cabarrus County as a leisure destination and advocates the importance of tourism for the local economy.
Develop the annual marketing plan, which includes advertising, communications and public relations, digital media, collateral materials, website development and enhancement and social media opportunities.
Develop and implement communications and media strategies that successfully deliver information and key messages to target audiences.
Serve as the primary steward of the Explore Cabarrus destination brand and ensure consistency across all marketing and communications channels.
Establish and maintain marketing agency efforts to include selection and review of creative, paid media, and public relations agencies.
Analyze campaign performance, visitor data, market research, and tourism analytics to optimize marketing effectiveness and ROI.
Works with Senior Vice President of Sales and Services to develop strategies to market Cabarrus County to group meeting planners and rights holders.
Builds monthly marketing reports and makes monthly presentations to the Convention and Visitors Bureau Board of Directors on the Bureau’s marketing and communications strategies and activities.
Make presentations to local elected officials during municipal meetings as well as partners and stakeholders during partner events.
Responsible for overseeing a three-person marketing team including selection, onboarding, development, priorities, and workflows.

Requirements

Bachelor’s degree in marketing, communications, public relations, tourism, hospitality management, business administration, or an equivalent combination of education, training and expertise.
Demonstrated leadership experience (minimum five to eight years) within a destination marketing organization, convention and visitors bureau, or related hospitality and tourism sector required.
Experience must include strategic planning, marketing development, communications and management.
Willingness and ability to work weekends and evenings and be accessible to staff, agencies, clients and constituents while off duty as needed.
Possess excellent written, oral, grammatical and communication skills.
Experience with digital marketing platforms, analytics tools, CRM systems, and social media strategy.
Passion for tourism, hospitality, and community promotion.
Innovative mindset with the ability to adapt to changing market conditions and consumer behaviors.
Some travel is required.
This position is fully in-office and is not eligible for remote or hybrid work arrangements.

Preferred

Benefits

The Cabarrus County Convention and Visitors Bureau offers an excellent benefits package that includes a defined pension plan, 401k, 100% paid employee-only health insurance coverage, and generous amounts of paid leave and holiday time.

Cabarrus County Convention and Visitors Bureau

As the official destination marketing organization for Cabarrus County, North Carolina, the Cabarrus County Convention & Visitors Bureau is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit ExploreCabarrus.com and CabCoCVB.com, and follow @ExploreCabarrus on social media.

Founded in 1989

Concord, North Carolina, USA

20 employees (3 in marketing)

www.explorecabarrus.com