Responsibilities

• Integrated Growth & Business Development: Practice Expansion: Define and execute the strategic vision for SourceCode's Integrated Marketing practice, expanding and evolving our capabilities across paid media, content marketing, social media, influencer marketing, SEO, website strategy, analytics, creative services, AI enabled marketing, marketing automation, and emerging search disciplines. Continuously identify opportunities to develop new services and strengthen the agency's market differentiation.
• Revenue Expansion: Drive significant organic growth by successfully cross-selling specialized services like SEO, influencer marketing, and performance analytics to existing clients. Maximize revenue generation across integrated marketing and consumer tech business lines.
• New Business Pipeline: Actively build SourceCode's brand awareness through networking and industry events to drive and convert the new business pipeline. Lead integrated marketing and consumer tech strategy for new business opportunities by partnering with agency leadership to develop compelling, insight driven solutions, lead integrated pitches, and win complex, multi channel engagements that drive long term growth.
• Organic Upselling: Partner with client leaders across all portfolios to identify opportunities to expand existing relationships through integrated marketing programs that deliver measurable business outcomes. Develop strategic recommendations that increase client value, deepen partnerships, and drive profitable organic growth across the portfolio.
• Practice Innovation: Continuously evolve the integrated marketing practice by identifying emerging technologies, AI capabilities, modern search strategies, and new service offerings that strengthen SourceCode's market differentiation and deliver greater client value.
• Executive Strategy & Client Counsel: Senior Strategic Advisor: Serve as a trusted advisor to C-level and senior marketing leaders across the consumer tech portfolio, providing deep industry knowledge and guiding long-term partnerships. Develop integrated marketing strategies that align with business objectives, accelerate growth, and deliver measurable outcomes.
• Integrated Strategy: Lead the development of integrated marketing programs that combine paid, earned, owned, shared, creative, analytics, AI, and emerging marketing capabilities into cohesive strategies that solve complex business challenges and deliver measurable ROI.
• Cross-Functional Collaboration: Partner directly with core earned media, content, and media strategy business units to seamlessly weave digital frameworks into standard communication playbooks, ensuring an all-encompassing client experience.
• Goal Alignment: Synthesize client objectives to establish clear business cases, campaign parameters, and internal performance benchmarks (KPIs) each quarter.
• Portfolio Management & Financial Health: P&L & Budget Ownership: Own the financial performance of the integrated marketing practice and consumer tech portfolio, including budgeting, forecasting, revenue growth, profitability, utilization, and overall P&L management.

Requirements

• 15+ years of experience building and growing integrated marketing, PR, and digital practices within an agency environment, with a heavy emphasis on client leadership in the consumer lifestyle and consumer tech sectors.
• Executive Leadership: You're an accountable, people first leader who combines strategic thinking with operational excellence. You build trust, develop talent, make sound decisions, and inspire teams through clarity, collaboration, and results.
• Strategic Business Acumen: You can translate complex business challenges into integrated marketing strategies that deliver measurable outcomes. You think beyond campaigns, connecting marketing, communications, technology, and business objectives to create long-term value for clients.
• Commercial & Financial Leadership: You have experience owning a practice or portfolio, including revenue growth, forecasting, profitability, utilization, resource planning, and financial performance.
• Innovation, AI & Tech Evolution: You have a strong understanding of AI, marketing automation, emerging search, and evolving marketing technologies. You're passionate about identifying new capabilities, improving operational efficiency, and helping clients navigate the future of marketing in a fast-paced consumer tech landscape.
• Integrated Marketing Expertise: Deep experience across paid, earned, owned, and shared media, including content strategy, SEO, social media, influencer marketing, analytics, website strategy, measurement, and marketing technology.
• Executive Communication: Exceptional written, verbal, and presentation skills with the confidence to advise executive stakeholders, lead complex client engagements, represent the agency publicly, and communicate a compelling point of view.
• Technology & Data Fluency: Comfortable working across AI platforms, analytics, measurement, marketing automation, project management, collaboration tools, and emerging marketing technologies. Experience leveraging data and technology to improve decision-making, client outcomes, and operational performance.
• Culture-First Mindset: You don’t take yourself too seriously. You know your worth, operate with an entrepreneurial spirit, and are willing to jump into the trenches alongside your team to get the job done.
• Strong people leadership and mentoring capability to grow and retain a hybrid workforce across full-time staff and external partners.
• Proven ability to lead multi-disciplinary client engagements and translate insights into scalable, revenue-driving programs.
• Comfort with East Coast remote work and large-scale client delivery in consumer tech.

Preferred

Benefits

• Robust benefits program
• Unlimited vacation with PTO minimums
• 401k with company match
• Monthly mental health stipend, 2 ‘NOPE’ days/year, and quarterly wellness challenges
• Profit-sharing program
• Workplace flexibility
• Professional learning and development allotment
• 6-month paid parental leave
• Transit benefits
• Paid volunteer and professional development days