Responsibilities

• Serve as the senior creative strategy lead across a portfolio of client accounts, developing insight-driven creative strategies that align with client business objectives and communications goals.
• Translate client briefs, audience insights, and market research into clear, compelling creative platforms that guide campaign development.
• Lead creative strategy sessions with clients, presenting ideas and recommendations with confidence and clarity.
• Act as a trusted creative partner to senior client stakeholders, providing strategic counsel that strengthens relationships and elevates the quality of the work.
• Ensure creative strategies are grounded in data and audience understanding, while leaving meaningful room for originality and creative ambition.
• Lead the conceptual development of integrated campaigns across paid, earned, shared, and owned channels — from initial brief through to final delivery.
• Work closely with Highwire's creative, digital, content, and communications teams to bring campaign ideas to life cohesively and consistently across all touchpoints.
• Direct the development of creative deliverables — including visual concepts, messaging frameworks, campaign narratives, and content — ensuring every output meets the highest standard of quality.
• Oversee multiple campaign workstreams simultaneously, maintaining creative integrity and strategic alignment across all accounts.
• Develop and present creative strategy concepts for new business pitches, crafting ideas that are bold, insight-led, and clearly differentiated.