Responsibilities

• Guide the strategic direction of key brands, ensuring all work is rooted in strong positioning and clear brand storytelling
• Partner with creative, account, and cross-functional teams to develop brand and communications strategies
• Identify and develop meaningful insights that inform creative thinking and brand direction
• Lead the development of inspiring creative briefs and deliver clear, compelling briefings
• Act as a senior strategic voice with clients, helping frame business challenges and opportunities
• Collaborate with clients on market research and insight generation
• Contribute to new business efforts and play a key role in pitch development
• Mentor and develop junior members of the strategy team
• Provide thought leadership and elevate the overall quality of strategic output across the business

Requirements

• Strong background in brand strategy, ideally within healthcare or pharmaceutical marketing
• Experience working across HCP and patient audiences
• Excellent communication and storytelling skills, both written and verbal
• Ability to translate complex information into clear, actionable insights
• Strong analytical thinking and problem-solving skills
• Collaborative and team-oriented approach
• Proven leadership experience managing and developing teams
• Confident working with senior clients and presenting strategic perspectives
• Creative thinker with a passion for building compelling brand narratives
• 8+ years of planning experience, with a strong foundation in brand strategy

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.