Responsibilities

• Lead brand strategy across one or more oncology brands, indications, or portfolio segments, serving as the strategic authority for the work.
• Own the core strategic narrative, including positioning, segmentation, target definition, brand architecture, and long‑term roadmap development.
• Translate complex clinical, competitive, and market dynamics into clear, actionable strategic direction.
• Ensure all downstream work—creative, messaging, channels, and experiences—remains grounded in a coherent and defensible strategy.
• Act as a senior strategic advisor to brand, marketing, and cross‑functional client team members.
• Proactively anticipate client needs, identify white space, and surface opportunities to strengthen brand performance.
• Lead high‑stakes conversations, workshops, and presentations with confidence and credibility.
• Partner with client teams on qualitative and quantitative research efforts and apply insights appropriately to brand decisions.
• Work in close partnership with Creative, Account, Experience, Medical, and Analytics teams to deliver integrated brand solutions.
• Guide and inspire creative teams through clear briefs, focused problem definition, and ongoing strategic stewardship.