Responsibilities

• Serve as a senior strategic lead and primary client counselor across a sizable portfolio of Brand Experience accounts with multiple workstreams, bringing clear thinking, proactive recommendations, and trusted counsel that moves client business forward.
• Develop and oversee integrated brand experience strategies that connect client priorities to broader brand narratives, cultural moments, consumer behaviors, business goals, and measurable outcomes.
• Lead senior-level client relationships, including executive stakeholders, by providing a strong point of view, thoughtful recommendations, steady guidance, and the ability to influence decisions in real time.
• Drive top-tier integrated programs across earned media, influencer marketing, experiential activations, partnerships, social, content, thought leadership, events, and brand moments that generate attention and results.
• Guide teams in developing creative story angles, strategic pivots, and earned-first ideas that are culturally relevant, media-worthy, shareable, and aligned to client objectives.
• Provide senior-level guidance on media strategy and outreach across journalists, producers, editors, podcasters, Substack authors, bloggers, creators, and relevant tastemakers, while coaching teams to pitch with confidence and purpose.
• Contribute meaningfully to both organic and net new business by identifying opportunities, shaping strategy, developing insights, guiding deck development, crafting compelling proposals, and leading senior-level pitch presentations.
• Build and maintain strong relationships across key media and cultural verticals, including consumer lifestyle, parenting, food, wellness, retail, broadcast, and emerging creator communities.
• Own account health across staffing, workflow, budgets, forecasts, profitability, projections, timelines, deliverables, and client priorities, ensuring work is well-run, well-resourced, and aligned to expectations.
• Anticipate client needs, identify opportunities, solve challenges quickly, and bring answers - not just updates - to every interaction.

Requirements

• A bachelor's degree in communications, journalism, marketing, or a related field preferred.
• 12+ years of experience leading integrated consumer communications programs for categories such as CPG, food, wellness, lifestyle, parenting, retail, consumer tech, or other fast-moving consumer brands.
• Strong track record of serving as a senior client counselor, managing complex client relationships, building trust with executive stakeholders, and navigating challenging situations with sound judgment.
• Demonstrated ability to translate client business priorities into smart communications strategies, integrated workstreams, compelling creative platforms, and clear action plans for teams.
• Deep understanding of how earned media, influencer, social, experiential, partnerships, content, and digital channels work together to build modern brand relevance and drive measurable outcomes.
• Sharp eye for culture, trends, communities, and conversation shifts, with the ability to turn emerging stories into timely, ownable client opportunities.
• Experience developing or overseeing standout campaigns, pitches, brand moments, activations, or creative concepts, with the ability to point to results that made the work successful.
• Demonstrated success growing existing business, contributing to or leading new business pitches, and bringing strategic thinking, category knowledge, creative ideas, and senior presence to the process.
• Strong financial and operational discipline, including experience with scopes, budgets, staffing plans, forecasts, utilization, profitability, and resource management.
• Excellent written, verbal, presentation, and executive communication skills, with the ability to adapt style, pace, and message for different audiences.

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/ paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings