Responsibilities

• Lead clients through launch and manage Audience Platforms (EPC, CDP, TMS) and other data and audience-based technology solutions
• Guide and drive the use of audience data to impact media strategies based on overall objectives
• Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients
• Maintaining knowledge of current Adtech/Martech Ecosystems trends
• Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
• Integrate with the Strategy, Media Investment, and Central Data teams to make data management a central resource for smarter planning
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client’s any data and technology use case recommendations and performance reports
• Managing the process of defining audiences to be employed, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
• Provide thought leadership driving innovation to achieve client needs

Requirements

• A minimum of 12 years' experience working with Digital Media, either in consulting (strategic or operational roles), marketing technologies, or digital strategy and buying.
• A minimum of 8 years' experience in a managerial and client-facing role.
• Strong background in digital work: DSPs, DMPs, CDPs, TMS, first and third-party audience data, OLV cross screen, data and analytics, etc.
• Experience with digital media, the marketing/advertising industry, and agency work is highly preferred.
• Experience employing audience data (including via syndicated audience resources) to make strategic investment and communication decisions.
• Understanding of research and test design.
• Understanding of current privacy rules and regulations.
• Comfortable presenting to and communicating with executive-level clients, and confidence in communicating complex ideas to both internal and external teams.
• Ability to service clients, partners, and internal collaborators by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

Preferred

• Experience with digital media, the marketing/advertising industry, and agency work is highly preferred.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off