Senior Vice President of Advertising

USA (Remote)

$230K/yr – $350K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

You will own the global advertising strategy and performance, lead cross-functional teams, set revenue and campaign targets, guide optimization and client-led decisions, and drive innovation in products, partnerships, and governance.

  • Lead advertising strategy, operations, and performance across the organization
  • Manage strategy, media planning, creative, and analytics teams
  • Drive innovation and maintain brand safety and compliance

Job Description

Responsibilities

  • The Senior Vice President of Advertising is a full-time, remote executive role responsible for overseeing all advertising strategy, operations, and performance across the organization.
  • This role leads high-level campaign planning, develops go-to-market strategies, and ensures that advertising initiatives align with client objectives and company goals.
  • The SVP will manage and mentor cross-functional teams, including strategy, media planning, creative, and analytics, while promoting collaboration and accountability.
  • Day-to-day responsibilities include setting revenue and performance targets, reviewing key account and campaign results, guiding optimization decisions, and presenting recommendations to internal stakeholders and clients.
  • The SVP will also drive innovation in ad products, partnerships, and technology platforms, support business development efforts, and maintain governance standards related to brand safety, compliance, and ethical advertising practices.

Requirements

  • Extensive leadership experience in advertising, media, or marketing, including oversight of large teams and complex, multi-channel campaigns.
  • Proven track record of developing and executing advertising strategies that drive measurable business outcomes and revenue growth.
  • Strong expertise in digital advertising (programmatic, social, search, video), as well as familiarity with traditional media channels.
  • Demonstrated ability to build and maintain senior-level client relationships, lead executive presentations, and influence key stakeholders.
  • Experience with data-driven decision-making, performance metrics, and analytics tools used to optimize campaign effectiveness.
  • Strong communication, negotiation, and conflict-resolution skills, with the ability to work effectively in remote and distributed teams.
  • Background in budget management, forecasting, and P&L responsibility for advertising or media divisions.
  • Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field; advanced degree or equivalent executive experience is an asset.
  • Comfort with remote work technologies and collaboration platforms, and commitment to inclusive, non-discriminatory leadership practices.
  • Experience in building partnerships with technology providers, publishers, and platforms; international market experience is a plus.

Benefits

  • 401(k) retirement plan with an immediate company match of up to 4% - 6% (100% vested from Day 1).
  • Premium Healthcare Coverage: 100% company-paid premium Medical, Dental, and Vision insurance plans covering both the employee and eligible dependents (with low/zero deductible options).
  • Health Savings Account (HSA) / FSA: Up to $2,000 annual corporate contribution to your HSA.
  • Executive Wellness: Annual comprehensive executive health check-ups and access to premier mental health support platforms (e.g., Lyra / Ginger).
  • True Work-from-Home Flexibility: 100% Full Remote setup with a one-time $2,500 Home Office Stipend to configure your optimal executive workspace, plus a monthly $150 tech/internet allowance.
  • Unlimited Paid Leave of Time (PTO): Flexible leave policy (at least 4 weeks of leave per year), plus more than 12 paid company holidays and year-end company shutdown.
  • Paid Parental Leave: Up to 16 weeks of 100% paid primary care parental leave.

Salaries

Posted range

$230K/yr – $350K/yr

Taken straight from the job posting.

See all Panno Média salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
43

Headcount Trend

Current headcount: ~1
Panno Média logo

Senior Vice President of Advertising

Panno Média · USA · Remote