In App Marketing Program Manager
Sia Experience
San Francisco, CA (Remote)
$130K/yr - $135K/yrIn-houseFull-timeMid level4+ years exp.
1 day ago
Senior User Acquisition Manager
San Francisco, CA (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 5 months ago
Job Summary
Drive hands-on user acquisition for mobile apps across Meta, Google, TikTok, and other performance channels to scale paid campaigns and optimize ROAS.
- Own end-to-end campaigns, testing, and optimization with clear performance signals.
- Must-have: Deep experience with Meta Ads and Google Ads and robust tracking/attribution.
- Standout: Ability to translate data into new ad angles and actionable playbooks.
Job Description
Responsibilities
- Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms
- Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing
- Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance
- Identify what is working, what is wasting budget, and what needs to be tested next
- Work with creative teams to turn performance data into new ad angles and creative briefs
- Monitor campaigns daily and prepare weekly performance insights
- Help create repeatable playbooks for campaign setup, testing, optimization, and scaling
- Support client-facing strategy when needed
Requirements
- 4+ years of hands-on paid media or user acquisition experience
- Strong experience managing campaigns in Meta Ads and Google Ads
- Working knowledge of TikTok Ads
- Experience with Snapchat Ads, LinkedIn Ads, programmatic, or mobile ad networks is a plus
- Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming is a plus
- Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools
- Ability to explain performance clearly: what happened, why it happened, and what to do next
- Strong written English
- Comfortable working remotely with daily accountability
Preferred
- Experience with AppsFlyer, Adjust, Singular, Firebase, Looker Studio, or Supermetrics
- Experience using AI tools for reporting, analysis, research, or workflow automation
- Experience managing multiple client accounts at once
Hellyeah AI
Hellyeah is an AI-native growth engine that accelerates marketing teams with autonomous digital workers.
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