Responsibilities

• Strategic Direction: Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration. You set the goals and OKRs that determine how we win in the upper funnel.
• Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
• Cross-Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need.
• Advanced Channel Stewardship: Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels. You are an expert in media buying, media negotiations, inventory quality, and placement strategy.
• Complex Agency Orchestration: Manage external agency relationships of high complexity and impact. You do not just manage them; you coach them to meet Rover’s high performance standards and hold them accountable to performance benchmarks.
• Financial Stewardship: Manage large-scale program budgets with accuracy. You are the model for financial organization and attention to detail with your budget.
• Marketing Measurement Ownership: You can work with Marketing Data Science in developing new marketing metrics and measurement frameworks. You own the interpreting and application of Rover’s MMM for your channels as well as proposing Geo-Uplift tests to prove the incrementality of upper-funnel spend.
• Problem Solving: Work exclusively on highly complex issues, such as solving for signal loss in CTV or optimizing multi-channel attribution in a privacy-first environment.
• Workflow Automation: Identify and execute on massive process efficiencies by automating marketing workflows. You won’t just use AI tools; you will operationalize them into the department.
• Tool Architecture: Deeply understand the broad array of AI tools available and architect the appropriate scenarios for their use to solve complex business problems.
• Organizational Communicator: You are a highly effective communicator who understands when and how to share key information. You distill complex media and AI concepts for executive stakeholders.
• Knowledge Dissemination: Set up business rhythms to share findings across the organization, up-leveling the entire marketing team’s understanding of prioritization and efficiency.