Responsibilities

• This position leads shopper and trade marketing strategy to drive national sales and category growth.
• Translates shopper, consumer, and customer insights into go-to-market plans and retail activations, owning execution end-to-end from insight to optimization.
• Partners closely with Sales and key retailers to deliver impactful, scalable programs aligned to business and customer priorities.
• Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies
• Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers
• Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels
• Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals
• Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments.
• Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution.
• Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices.