New Belgium Brewing Company logo

New Belgium Brewing Company

Brand · Food and Beverage Services

Company overview

New Belgium Brewing is a leading US premium adult beverage company, known for its iconic portfolio and Human Powered Business model. What started in a Fort Collins, CO basement in 1991, has grown into one of the most successful breweries in the country. Today, the business proudly brings brands to life like the innovative Voodoo Ranger IPA lineup, renowned Bell’s Two Hearted IPA and Oberon Ale, an award-winning wood cellar program, and innovation that pushes the category forward. At the center of everything is New Belgium’s Human Powered Business model. For more than three decades, we’ve led with the simple idea that people are at the heart of everything we do. Across all areas of our business, we consider the well-being of our coworkers, our customers, and our communities, and recognize the responsibility we all have to leave a lasting positive impact. This ethos has taken our company far. We expanded to Asheville, NC, in 2016, Daleville, VA, in 2023, and acquired Bell’s Brewery, in Kalamazoo, MI in 2021, and in 2025 took over the US production and distribution of Kirin Ichiban.
Founded in 1991
Fort Collins, Colorado, USA
801 employees (97 in marketing)

Salaries

Typical salary range

$125,000 – $165,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +1.3% year over year

Funding

Audience

Monthly website visitors
63.2K
Month over month-20.5%
Quarter over quarter+66%
Top sourceSearch (55.7%)
Ad budget per month$438.2
Average search rank46.7
Traffic source mix
Search
55.7%
Direct
30.3%
Referral
12.8%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

67.2K

12-mo growth

+6.5%

Monthly growth

+0.4%

News

Links