Henkel group

Senior Trade Marketing Manager - PRAVANA

Culver City, CA (Hybrid)

$120K/yr – $135K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Lead and own Henkel's PRAVANA channel and customer 360° go‑to‑market strategies, align annual promotional programs with brand and financial targets, and drive cross‑functional execution from trade marketing to education.

  • Lead development and execution of channel-specific GTM strategies across in-store, digital, social, influencer partnerships, and education.
  • Manage trade marketing budgets, track KPIs like sell-in, sell-through, depletion, ROI, and customer productivity.
  • Collaborate across Sales, Marketing, Finance, Supply Chain and partners to optimize spend and drive growth.

Job Description

Responsibilities

  • Lead PRAVANA’S development and execution of channel and customer specific 360° go-to-market strategies including but not limited to in-store visual merchandising, digital media, social & influencer partnerships, and education
  • Own the annual promotional strategy, architecture, and calendar across professional distribution, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution to drive sell-in and sell-through
  • Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage
  • Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence
  • Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels
  • Own development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives
  • Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity
  • Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans

Requirements

  • 7+ years' experience in Trade Marketing, preferably within salon professional hair
  • Bachelor's degree in Marketing or similar; MBA preferred
  • Proficiency in Microsoft Suite; PowerPoint and Excel
  • Experience in project management software, bonus if experienced with Wrike
  • Experience in brand development and activations
  • Experience using data analytics to drive strategic decisions
  • Strong financial acumen with experience managing budgets
  • Curious and passionate about following beauty or industry-relevant trends

Benefits

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

Salaries

Posted range

$120K/yr – $135K/yr

Taken straight from the job posting.

Trade Marketing median pay in the United States

$102K/yr

Most pay falls between $82K and $129K. Based on 120 salaries.

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Marketing Roles Posted (Last 30 Days)
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Senior Trade Marketing Manager - PRAVANA

Henkel group · Culver City, CA · Hybrid