Senior Manager, Trade Marketing

Responsibilities

• Lead the development and execution of integrated trade marketing strategies across Color Cosmetics, Beauty Tools, Deodorant, and Nail for all brands, channels, and customers.
• Own the translation of brand, category, and commercial priorities into clear customer go-to-market plans, activation strategies, promotional calendars, and execution standards.
• Serve as the primary Trade Marketing voice of the customer, ensuring retailer, shopper, and Sales Team needs are represented in strategic planning, innovation, and commercialization decisions.
• Lead cross-functional relationships and operating rhythms across Sales, Brand Marketing, Innovation, Category Management, Finance, Demand Planning, Operations, and Leadership to align priorities, resolve risks, and deliver flawless execution in market.
• Lead new product development commercialization from early-stage planning and forecasting through assortment recommendations, customer sell-in, launch readiness, in-market launch, and post-launch optimization.
• Partner with Sales and Demand Planning to develop accurate NPD forecasts, identify assumptions and risks, and refine demand plans based on customer commitments, timing, distribution, and performance signals.
• Collaborate with Go-to-Market (GTM) Marketing Team to develop customized and amplified customer activation plans, including omnichannel programs, retailer-specific marketing, digital and influencer amplification, merchandising, displays, and point-of-sale materials.
• Own customer sell-in stories, presentations, and fact-based recommendations that connect brand strategy, category trends, shopper insights, competitive activity, and customer-specific opportunities.
• Ensure national programs are executable at the customer level by defining requirements, timelines, owners, dependencies, and measures of success across online and offline touchpoints.
• Partner with Sales and cross-functional teams to optimize assortment, in-store visibility, merchandising, promotional activity, and display execution, including performance reporting and recommendations for improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of progressive experience in Trade Marketing, Customer Marketing, Sales, Category Management, Brand Marketing, or a related commercial function; Beauty or Personal Care experience preferred.
• Demonstrated experience leading cross-functional commercialization, customer planning, and new product launches from forecast development through in-market execution.
• People leadership experience, with a proven ability to coach, develop, and set priorities for direct reports.
• Strong understanding of the U.S. retail landscape, shopper marketing, category dynamics, omnichannel execution, and customer-specific activation.
• Ability to translate strategy and insights into clear commercial plans, compelling selling stories, and executable customer programs.
• Strong analytical, financial, project management, communication, and presentation skills.
• Proven ability to influence senior stakeholders, navigate ambiguity, manage competing priorities, and drive accountability in a fast-paced environment.
• Proficiency in Microsoft Office Suite; experience with syndicated data, customer data, forecasting, and business intelligence tools is a plus.

Preferred

• Experience working across major U.S. retailers and e-commerce customers, including mass, drug, specialty, grocery, and pure-play channels.
• Background in Color Cosmetics, Beauty Tools, Deodorant, Nail, or adjacent Beauty and Personal Care categories.
• Experience developing retailer-specific omnichannel, digital, influencer, merchandising, display, and point-of-sale programs.
• Experience managing a multi-brand, multi-category portfolio and leading complex cross-functional launch plans.

Benefits

• Employees (and their families) are eligible for medical, dental, and vision benefits.
• Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
• Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
• Employees are also able to enroll in our 401k Retirement Savings Plan.
• Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.