Responsibilities

• Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
• Collaborates with all Customer Marketers to translate brand strategy to customer strategies
• Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
• Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
• Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
• Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
• Drives key ongoing TA activities, including forecasting, and competitive preparation
• Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
• Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
• Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
• Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
• Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
• Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
• Demonstrates Proficiency within the following Key Competencies
• TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

Preferred

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts

Benefits

• Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
• If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.