Responsibilities

• Own and scale Jiffy's organic search strategy across traditional SEO and emerging generative search platforms (AI-powered search, answer engines, and LLM-driven discovery)
• Build and maintain a strong technical SEO foundation, including site architecture, crawlability, indexation, structured data, internal linking, and performance optimization
• Partner closely with engineering and product teams to ensure SEO requirements are incorporated into product development and site architecture decisions
• Design and scale programmatic SEO initiatives to capture long-tail search demand across product categories, creator use cases, and discovery surfaces
• Develop and optimize structured content and metadata frameworks that improve visibility across featured snippets, rich results, and generative AI responses
• Analyze organic performance using Search Console, analytics platforms, and large datasets to uncover opportunities for traffic growth, indexation improvements, and conversion impact
• Run structured SEO experiments (site architecture changes, schema implementations, internal linking updates, template optimizations) with clear hypotheses and measurable outcomes
• Collaborate with content, paid media, and lifecycle teams to ensure SEO strategy supports broader demand generation initiatives
• Monitor search algorithm updates, AI search developments, and competitive landscape changes, adjusting strategy as search behavior evolves
• Clearly communicate SEO insights, opportunities, and performance results to both technical and non-technical stakeholders

Requirements

• 4+ years of experience in technical SEO, organic growth, or search-focused marketing roles
• Strong understanding of how search engines crawl, index, and rank content, and how site architecture impacts discoverability
• Hands-on experience with technical SEO concepts including site architecture, structured data, internal linking, crawl management, and indexation
• Strong analytical ability using Google Search Console, analytics platforms, spreadsheets, or SQL to diagnose performance issues and identify opportunities
• Experience collaborating with product and engineering teams to implement SEO improvements
• Strong problem-solving skills with a test-and-learn mindset

Preferred

• Experience executing programmatic SEO strategies at scale
• Familiarity with Generative Engine Optimization (GEO) concepts and how AI-driven search experiences influence discovery
• Working knowledge of HTML, CSS, and JavaScript sufficient to audit technical issues and collaborate effectively with engineering teams
• Experience using AI tools or automated workflows to analyze search opportunities, generate insights, or improve SEO workflows
• Experience working with large or complex eCommerce websites
• Comfort operating in fast-paced startup environments with evolving priorities
• Strong written communication skills and ability to advocate for SEO across cross-functional teams

Benefits

• The base compensation for this role is expected to range from $130,000 to $170,000 per year. Actual compensation will be based on a variety of factors, including skills, experience, qualifications, and overall fit for the role.
• Total compensation may include base salary, performance-based bonuses, equity, and benefits. Final offers are tailored to each candidate and take into consideration their background and years of experience.
• Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy
• Retirement Planning: 401(k)
• Wellness Support: Annual wellness benefits to help you stay healthy and balanced
• Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup
• Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development: Annual stipend to support your learning and career growth