Senior Technical SEO Analyst (SEO / GEO)

Miami, FL (Hybrid)

$130K/yr – $170K/yrSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

Jiffy is seeking a technical SEO leader to own and scale organic search across traditional and AI-driven surfaces, while partnering with engineering and product teams. The role emphasizes building a strong technical foundation, running data-driven experiments, and collaborating across content and paid teams to support demand generation. You will monitor AI and algorithm updates and communicate insights to diverse stakeholders, with a strong focus on measurable outcomes and growth.

Job Description

Responsibilities

  • Own and scale Jiffy's organic search strategy across traditional SEO and emerging generative search platforms (AI-powered search, answer engines, and LLM-driven discovery)
  • Build and maintain a strong technical SEO foundation, including site architecture, crawlability, indexation, structured data, internal linking, and performance optimization
  • Partner closely with engineering and product teams to ensure SEO requirements are incorporated into product development and site architecture decisions
  • Design and scale programmatic SEO initiatives to capture long-tail search demand across product categories, creator use cases, and discovery surfaces
  • Develop and optimize structured content and metadata frameworks that improve visibility across featured snippets, rich results, and generative AI responses
  • Analyze organic performance using Search Console, analytics platforms, and large datasets to uncover opportunities for traffic growth, indexation improvements, and conversion impact
  • Run structured SEO experiments (site architecture changes, schema implementations, internal linking updates, template optimizations) with clear hypotheses and measurable outcomes
  • Collaborate with content, paid media, and lifecycle teams to ensure SEO strategy supports broader demand generation initiatives
  • Monitor search algorithm updates, AI search developments, and competitive landscape changes, adjusting strategy as search behavior evolves
  • Clearly communicate SEO insights, opportunities, and performance results to both technical and non-technical stakeholders

Requirements

  • 4+ years of experience in technical SEO, organic growth, or search-focused marketing roles
  • Strong understanding of how search engines crawl, index, and rank content, and how site architecture impacts discoverability
  • Hands-on experience with technical SEO concepts including site architecture, structured data, internal linking, crawl management, and indexation
  • Strong analytical ability using Google Search Console, analytics platforms, spreadsheets, or SQL to diagnose performance issues and identify opportunities
  • Experience collaborating with product and engineering teams to implement SEO improvements
  • Strong problem-solving skills with a test-and-learn mindset

Preferred

  • Experience executing programmatic SEO strategies at scale
  • Familiarity with Generative Engine Optimization (GEO) concepts and how AI-driven search experiences influence discovery
  • Working knowledge of HTML, CSS, and JavaScript sufficient to audit technical issues and collaborate effectively with engineering teams
  • Experience using AI tools or automated workflows to analyze search opportunities, generate insights, or improve SEO workflows
  • Experience working with large or complex eCommerce websites
  • Comfort operating in fast-paced startup environments with evolving priorities
  • Strong written communication skills and ability to advocate for SEO across cross-functional teams

Benefits

  • Opportunity to grow company market share through innovation in the rapidly evolving e-commerce, AI, and image processing space
  • Thrive in a collaborative, high-growth environment where your ideas directly influence how Jiffy evolves as a leading e-commerce destination
  • High visibility and influence in solving complex problems and delivering cutting edge solutions resulting in direct impact on Jiffy's seamless customer experience
  • Access to career development opportunities in a company that invests deeply in professional growth
  • Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy
  • Retirement Planning: 401(k)
  • Wellness Support: Annual wellness benefits to help you stay healthy and balanced
  • Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup
  • Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
  • Professional Development: Annual stipend to support your learning and career growth
Jiffy.com logo

Jiffy.com

Jiffy.com is the #1 US online reseller of blank imprintable clothing. We launched over a decade ago with a clear mission: Use technology to combine an unparalleled level of customer service with the fastest delivery the blank apparel industry has ever seen.Today, our team helps millions of creators, makers, and entrepreneurs bring their ideas to life with quality products and the materials to express their craft and grow their own businesses. Our focus on providing superior value and customer service remains as strong as ever. We’re continually delighted and inspired by the success of our customers! Visit us at jiffy.com.

USA
150 employees (11 in marketing)

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$821.8K
Traffic Source Mix
Search
32%
Direct
58.2%
Referral
6.5%
Social
2.6%
Paid
0.5%

Headcount Trend

Current headcount: ~156

Marketing Team

Marketing Team Size
8 (5% of company)
Median Career Experience
14.5 years
Median Tenure
1.7 years